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Jun 20th, 2013 Comments: 0

Carnival Corp drafts in PR heavyweight

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A public relations heavyweight has been drafted in as Carnival Corporation seeks to rebuild a reputation tarnished by last year’s Costa Concordia tragedy and a series of mishaps to Carnival Cruise Lines ships since February.

Former American Airlines top PR executive Roger Frizzell (pictured) has taken the newly created position of senior vice president of corporate communications. He joins the world’s largest cruise conglomerate on Monday (June 24).

Carnival Corp drafts in PR heavyweight Travel weekly

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