Special report: Meetings at sea

Special report: Meetings at sea

DESPITE THE WELL-PUBLICISED partial sinking of the Costa Concordia early last year and a spate of norovirus outbreaks aboard cruise vessels, meetings, incentives, conferences and exhibitions (MICE) cruising options are springing up globally, with reports that the sector is set to become a thriving growth market.

Research from Amadeus and the Cruise Lines International Association (CLIA), conducted after the Concordia incident, found that business cruising is gaining momentum, despite the negative press, with nearly two-thirds of 1,400 travel professionals familiar with MICE cruises reporting they are likely, or possibly likely, to book an onboard meeting or event in the next year, spurred on in part by the industry’s proactive use of social media.

Special report: Meetings at sea Business Travel

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